Ad Nut
Jan 3, 2019

Helpline campaign speaks to HK teens with hidden pain

Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.

Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.

Ad Nut is a believer in the adage that one should be kinder than necessary, because everyone one meets is fighting some kind of battle.

A recent Hong Kong campaign for a new helpline makes such struggles visible in an ingenious way by showing a demonstrative little person hidden inside a person who seems implacable on the surface.

The 'I live inside myself' campaign, by Kymechow, promotes Open Up, a...

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