Ad Nut
Jan 3, 2019

Helpline campaign speaks to HK teens with hidden pain

Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.

Work by Kymechow visualises the real feelings of stress and alienation young people may be carrying around inside a calm exterior.

Ad Nut is a believer in the adage that one should be kinder than necessary, because everyone one meets is fighting some kind of battle.

A recent Hong Kong campaign for a new helpline makes such struggles visible in an ingenious way by showing a demonstrative little person hidden inside a person who seems implacable on the surface.

The 'I live inside myself' campaign, by Kymechow, promotes Open Up, a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Industry against the clock in shifting TV investment online
Premium
2 hours ago

Industry against the clock in shifting TV investment...

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

Premium
The star of this DBS ad is huge and hare-y
Premium
3 hours ago

The star of this DBS ad is huge and hare-y

TSLA sends a large leporid (look it up) hopping through the streets of Singapore.

Premium
How Adidas China and TBWA won the first ever TikTok Lion
Premium
3 hours ago

How Adidas China and TBWA won the first ever TikTok ...

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

Premium
AIPC, ICCA, and UFI form global alliance
Premium
3 hours ago

AIPC, ICCA, and UFI form global alliance

The associations supergroup will choose collaboration over competition.