Ad Nut
Nov 21, 2019

Have yourself a cherry little Christmas

THE WORK: 'Where the locals matter' for IGA by The Core Agency.

A likable spokesperson (Aussie actor Shane Jacobson), simple storylines and a focus on old-fashioned values like relationships make these Christmas-themed spots for IGA, by The Core Agency, quite charming. Ad Nut especially likes that they don't attempt to over-emotionalise the holiday.

The spot above highlights the grocery chain's connections to local growers, while another speaks to its selection of international products:

The two Christmas spots flow naturally as part of a campaign that launched eight weeks ago. This earlier spot is probably Ad Nut's favourite, because Ad Nut can relate to being overcome with emotion when it comes to cheese.

CREDITS

Client: Metcash
Brand: IGA Supermarkets
Executive General Manager, Retail Channels: Danielle Wilkes
General Manager Marketing: Tracy Wilson
Head of Marketing – Brand: Helen Kealy
Head of Marketing – Value and Seasonal: Nada Steel
National Brand Manager: Hayley Lusk
National PR & Content Manager: Heather Howell

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
TV Producer: Bill Doig
Business Director: Rebecca Turner
Senior Account Director: Sid De
Senior Account Manager: Max Whitehouse
Strategy Director: Andrew McCowan

Production Company: Walkabout Films
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Simon Ozolins
Production Manager: Wendy Lengel
Casting Director: Antonia Murphy / Fountainhead
Editor: Phil Horn
Post: Vandal  
Audio: Otis Studios

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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