Ad Nut
Dec 18, 2017

Harbin explains cloud-based beer origin

A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.

This TVC for Harbin beer is impressive, but Ad Nut feels too much screentime is allotted to the uninteresting humans and not nearly enough to the super-cool animated airplane pilots. Here's hoping it's the first in a series, and that future episodes will tell us more about the friendly bear and his chimp friend. 

Previously by this client-agency pair: 


Advertiser: Harbin Beer
Agency: BBH Shanghai
Production Company: A New Life Films
Director: Josh Frizzell
Post Production: Fin Design + Effects
Executive Producer: Billy Becket
VFX Supervisor: Richard Betts
CG Supervisor: Robert Grbevski
Lighting and Fur FX: Pawel Olas
FX TD: Mike Thomson
CG Artist: Shane Brouwer 
3D Modelling & Texturing: Tim Streets and Tristan Lock
Matte Painter: Mark Boey
Online Artist: Segundo Fernandez

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