Ad Nut
Mar 18, 2019

Hahn Brewers plays head games for new launch

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

A dumbbell and a skateboard walk up to a bar, in a new campaign by Thinkerbell.

The ad above is the premier work for Hahn Ultra Crisp, a new variety of beer from Australia's Hahn Brewers, owned by Lion. 

Supposedly five years in the making, Hahn Ultra Crisp uses a new brewing process that involves rice to create a cleaner, crisper tasting beer that is also gluten-free, according to the company. 

Creative agency Thinkerbell won the creative duties for the beer in a pitch and has...

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