Magz Osborne
Jul 22, 2011

Grey Group's Nirvik Singh's vision for the agency of the future

ASIA-PACIFIC - Grey Group Asia-Pacific’s chairman and CEO Nirvik Singh shares his thoughts on the agency model of the future and staffing for the digital era.

ASIA-PACIFIC - Grey Group Asia-Pacific’s chairman and CEO Nirvik Singh shares his thoughts on the agency model of the future and staffing for the digital era.

Asked how creative and media agencies are coping in the digital era, Singh says he sees an evolving model. “The creative agencies are very strong on the execution side and the media agencies are strong on the digital delivery side. I see creative agencies trying to buy digital agencies and I see media agencies trying to acquire digital agencies it boils down to the fact that I think the model has changed.”

He says that...

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