Feb 23, 2021

Getting creative with sustainable production

SPIKES ASIA X CAMPAIGN: New technology and innovation empower us to transform the way TV commercials are shot to be more sustainable. James Suh of DDB Korea, along with a technology expert and an entertainment-industry producer, showcase 3D, real-time virtual sets.

This session was broadcast during Spikes Asia X Campaign at 3:50 pm on February 23, 2021.

New technology and innovation empower us to transform the way television commercials are shot to be more sustainable.

Join James Suh for an interview with a leading technology expert and a producer in the South Korean entertainment industry to showcase how 3D, real-time virtual sets are benefitting the industry and talent involved.

Learn how to map a more sustainable future for the production and creative ideation process.

How does technological innovation and creativity converge to create sustainable solutions for long-term brand growth?


  • James Suh, Creative Director, DDB Korea
  • Danny Cho, CEO, Live K
  • Park Soo Min, Producer, MBCD Creative Center It's Live 

See all our Spikes Asia X Campaign coverage:

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