Ad Nut
Mar 29, 2017

Foodpanda Singapore wants you to dress, eat, and sleep like a panda

With Studio M Hotel in Singapore, the food-delivery company has launched the 'Pandanctuary'.

Ad Nut does not know any animals more lazy than the pandas, who lead a blissful life munching bamboo leaves and sleeping all day. So allowing humans to get into the character of a panda to relieve stress from their lives makes some sense.

And apparently, the furry subculture has gained pop-culture traction, prompting Foodpanda Singapore to bring out the best of its mascot in its campaign by W Asia. The food-delivery company has spared no details in what it calls 'The Pandanctuary' in order to give humans a taste of what it's like to be a panda: panda suit, bamboo plants, ropes to play on and large water bowls. What's the tie-in to Foodpanda, you ask? Well, guests can treat themselves a bamboo-inspired spread from Jamie's Italian. Bamboo-shoot risotto, anyone?

As an industrious, active-lifestyle creature, Ad Nut would like to see other brands copying this idea, but with more energetic animals. Perhaps if Deliveroo follows suit, we'll get to see humans hopping around in kangaroo suits. 

UPDATE: It has been revealed that Pandanctuary was an April's fool prank by Foodpanda.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

26 minutes ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

29 minutes ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

39 minutes ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

57 minutes ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.