Ad Nut
Feb 10, 2020

Feed your plants...or else

A hungry houseplant takes matters into its own fronds in this TVC by The Core Agency for Evergreen Garden Care.

This ain't quite Little Shop of Horrors. Still, let's hope the young lady gets the message before her plant has to take more drastic measures.

Ad Nut loves that the creators chose to use a plant from the species Monsteria.

The ad is for Osmocote Pour+Feed from Evergreen Garden Care (formerly Scotts Australia) by The Core Agency. The integrated campaign is running in Australia and New Zealand and includes TV, digital, social and press.


Client: Evergreen Garden Care (formerly Scotts Australia)
Marketing Director: Mark Ellis
Cat. Manager - Garden: Narelle Peart

Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
Producer: Bill Doig

Production Co: Playtime
Director: Stef Smith
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Line Producer: Linzee Harris

Post Production: The Editors
Editor: Lily Davis
Sound Post: Sonar Music
Sound Designer: Timothy Bridge
Photographer: Steve Greenaway

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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