Client: Golden Arches Development Corporation
Agency: Leo Burnett Manila
Campaign scope: TVC, Digital
Background: Insights showed that some family moments taking place within the home are too precious to interrupt with cooking or going somewhere else for a meal. After “digging deep into a lot of stories” the creative team at Leo Burnett Manila found one about “a dad that goes to any length to please his twin daughters”.
Press Release Quote: Raoul Panes, Chief creative officer, Leo Burnett Philippines said, “From the feedback we are receiving since it aired, there are a lot of loving “fairy dads” and grateful daughters and moms out there. In the Philippines, there are numerous single-parent households due to the common arrangement of one parent working overseas to support the family—the spot resonates with them as they see their homes in the story.”
Comments: The TVC takes you back to a rich childhood imagination where playtime is about bonding with family at home and being immersed in your own stories without being interrupted. The campaign adds a fun twist to the heartwarming story of a dedicated dad spending quality time with his girls. A McDelivery moment juxtaposed with a macho dad with wings and a wand provided a nice exclamation point as the ending to the spot.
SVP Marketing: Margot Torres
Marketing Manager : Kring Lao
Marketing team: Cholo Perreras, Ashley Santillan,Dea Santos
Creative team: Raoul Panes, Alvin Tecson, Spiro Barroga
Planner: Joy Santos, Cey Ponferrada
Client Servicing: Donny Dingcong, Judy Buenviaje, Maik Alturas, Chacha Salem
Media agency: Starcom
Production house: Pabrika
Director: Joel Limchoc
Edit House: Underground Logic