Matthew Miller
Sep 23, 2014

Expectant mom delivers cool news for Fonterra in Vietnam

VIETNAM - Fonterra Brands Vietnam, through BBDO, is introducing a milk product for early pregnancy, Anmum Materna Concentrate, with a charmingly chilled 'guess what?' moment between a wife and husband.

Client: Fonterra Brands Vietnam

Agency: BBDO Vietnam

Market: Vietnam

Campaign scope: TVC

Press release quote: Ben Mayson, Marketing Director of Fonterra Brands Vietnam: “We appreciate the way BBDO was able to fuse the functional product message with simple storytelling. Early signs are it’s already resonating well with retailers and consumers.”

Comments: Even though it's an odd way to let your partner know you're pregnant, we're not so curmudgeonly as to resist this sweet ad. And we can certainly get behind the need for folic acid during pregnancy.


Client: Fonterra Brands Vietnam
Agency: BBDO Vietnam
Production House: Clubhouse
Director: Brendan Young


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