"Totally weird". That's the tagline on this 100-second animated spot by Paris-based agency Animals for Pimento, a non-alcoholic drink flavoured with ginger, tonic and chili pepper.
Ad Nut can see the intent—weird drink causes weird stuff to happen. But sadly the weird stuff that happens isn't all that interesting. And it unspools at a glacial pace. Ad Nut was promised weirdness, but now feels bored, and one might even say 'crabby', about it.
Plus, the creators have thrown in a needless moment of fat-shaming: A curvaceous mermaid appears, and we see that one of the male characters apparently finds her appearance disgusting. Not because she has a fish tail, but because she's a bit more plump than your average Barbie doll.
The only weird thing is that anyone thought that kind of prejudice would be funny. The dude gets his just desserts in the end, but it's only because the mermaid literally gobbles up him and his friend. See, fat people like to eat stuff. Get it? Ha ha so funny.
Ad Nut wouldn't mind trying a ginger-tonic-chili mixer, but will have to look for another brand given the abject stupid on display here.
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