The ads were developed by Wieden & Kennedy and Mindshare, and begin with print and outdoor.
An online trailer of the journey was initially rolled out in mid-December, and the full-length DVDs will be distributed in stores in January. Through free concerts and collaborations with other bands in the journey, the project aimed to use music as a form self-expression and portraites of lives.
Credits:
Project Love Noise
Client Converse
Creative agency Wieden & Kennedy, Shanghai
Executive creative directors Nick Cohen, Nick Barham
Director Liu Feng
Executive producer Kerli Teo
Photographer Alex So
Media agency Mindshare
Tour logistics organization Splitworks
Exposure Outdoor, online
An online trailer of the journey was initially rolled out in mid-December, and the full-length DVDs will be distributed in stores in January. Through free concerts and collaborations with other bands in the journey, the project aimed to use music as a form self-expression and portraites of lives.
Credits:
Project Love Noise
Client Converse
Creative agency Wieden & Kennedy, Shanghai
Executive creative directors Nick Cohen, Nick Barham
Director Liu Feng
Executive producer Kerli Teo
Photographer Alex So
Media agency Mindshare
Tour logistics organization Splitworks
Exposure Outdoor, online
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