Staff Reporters
Mar 19, 2014

Commoditisation is natural and will subside: ZenithOptimedia's Steve King

In this video interview conducted at the recent Media360Asia summit in Hong Kong, Steve King, worldwide CEO of ZenithOptimedia, shares his belief that agencies shouldn't take the blame for media commoditisation.

wide player in 16:9 format. Used on article page for Campaign.

Brought to you by:


 

King, who participated in a panel discussion about the topic during the Media360Asia conference (see the March issue for details), sat down to talk with Campaign Asia-Pacific about what he sees as the true reason for ongoing commoditisation, as well as his belief that its days are numbered. 

King also rejects a suggestion of a drop in quality due to pricing pressure, and shares his opinions on the structural changes effecting the media business.

Look for more video interviews from Media360Asia over the next few weeks.

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.