Staff Reporters
Nov 27, 2012

Media360Asia announces headline speakers: Mike Cooper, Steve King, Laura Desmond, Dominic Proctor

HONG KONG - Campaign Asia-Pacific has confirmed six global leaders from top media agencies and multinational brands as speakers for Media360Asia, an invitation-only conference taking place in February that has been conceived to help define and enhance the business of media in Asia.

Media360Asia announces headline speakers: Mike Cooper, Steve King, Laura Desmond, Dominic Proctor

The global leaders confirmed to speak at Media360Asia thus far are:

  • Mike Cooper, global CEO at PHD
  • Steve King, global CEO at ZenithOptimedia
  • Laura Desmond, global CEO at Starcom MediaVest Group
  • Sameer Singh, vice-president and global head of media, GlaxoSmithKline
  • Dominic Proctor, president, GroupM
  • Bonin Bough, vice-president of global media and consumer engagement, Mondelez International 

Additional speakers will be announced in the coming weeks. Media360Asia takes place on 6 February 2013 at the Island Shangri-La in Hong Kong.

Media360Asia is designed to meet the industry’s demand for an event that accurately assesses and analyses the real issues affecting media businesses. The event is predicated on the fact that as media complexity and the pace of change increase, the industry faces increasing pressure to define its value and prove its contribution to clients' businesses.

Invitations for this closed-door summit have been hand-picked to ensure a high-level audience. Attendees will include 250 global CEOs, regional heads and strategic directors from leading media agencies and media owners from across the region, complemented by CMOs and marketing directors from top regional and international brands.

The agenda, which has been vetted by VIP delegates, will cover core topics from procurement and talent to the perils of joint-ventures and building sustainable business models:

  • Economic forecasts
  • Acquisitions
  • Media agency model
  • Investment trends
  • Talent
  • ROI
  • Procurement
  • Auditing
  • Data
  • Joint ventures
  • Automation
  • Privacy

 

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