Adrian Peter Tse
Jan 14, 2015

Clinique campaign uses social media to inspire people to ‘start better’

AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.

AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.

Client Clinique Australia

Agency OMD Australia

Market Australia

Campaign scope Digital, social media

Background The key concept and hashtag for the campaign is StartBetter. The idea is that everyone deserves to start better whether they are “graduating college, starting a new job, beginning a new relationship, moving to a new city, or looking for a positive outlook on a new day.” The campaign invites users...

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