An isolated and lonely old man. A thoughtful and determined child wanting to spread Christmas cheer. A gift delivery that touches the heart and changes everything. Where has Ad Nut seen this before?
Probably in about a million Christmas ads, but most famously in the 2015 John Lewis Christmas film 'Man in the moon'.
Mind you, Ad Nut's not accusing the makers of the above ad for Australia Post—The Monkeys (part of Accenture Interactive)—of anything. Most likely there was no intent here.
It's a sweet ad that only an uber-Scrooge could hate. Which apparently means Ad Nut is an uber-Scrooge, because Ad Nut kind of hates it. The formula's a yawner, and it's unsurprising and, worse, unmoving. Bah humbug.
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing, Retail and Advertising: Corrina Brazel
Senior Manager, Creative Services: Cathie Connors
Marketing Manager, Community and Consumer: Allison Leech
Agency: The Monkeys, part of Accenture Interactive
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Planning Director: Gareth Evans
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove
Production Coordinator: Anne-Maree Shelton
Designer: Raph Tamkalis
Head of Content Management: Jaimee Kerr
Content Director: James Wilkinson
Content Executive: Jessie Roper
Production Company: Rabbit Films
Director: James Rouse
DoP: Simon Duggan
Production Company EP: Lucas Jenner
Production Company Producer: Benji Howell
Post Production: The Editors
Editor: Luke Haigh
Music Composition: Sonar Music
Sound: Paul Le Couteur/Squeak E. Clean Studios
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|