Ad Nut
Nov 11, 2019

Christmas magic, delivered by disco ball

THE WORK: 'Spread the merry' for Australia Post by The Monkeys.

An isolated and lonely old man. A thoughtful and determined child wanting to spread Christmas cheer. A gift delivery that touches the heart and changes everything. Where has Ad Nut seen this before?

Probably in about a million Christmas ads, but most famously in the 2015 John Lewis Christmas film 'Man in the moon'.

Mind you, Ad Nut's not accusing the makers of the above ad for Australia Post—The Monkeys (part of Accenture Interactive)—of anything. Most likely there was no intent here.

It's a sweet ad that only an uber-Scrooge could hate. Which apparently means Ad Nut is an uber-Scrooge, because Ad Nut kind of hates it. The formula's a yawner, and it's unsurprising and, worse, unmoving. Bah humbug. 

CREDITS

Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing, Retail and Advertising: Corrina Brazel

Senior Manager, Creative Services: Cathie Connors
Marketing Manager, Community and Consumer: Allison Leech


Agency: The Monkeys, part of Accenture Interactive 
Chief Creative Officer: Ant Keogh 
Head of Planning: Michael Derepas 
Planning Director: Gareth Evans 
Art Director: Joe Sibley 
Writer: Hugh Gurney

Head of Production: Romanca Jasinski 
Producer: Katie Wellbelove

Production Coordinator: Anne-Maree Shelton

Designer: Raph Tamkalis

Head of Content Management: Jaimee Kerr

Content Director: James Wilkinson 
Content Executive: Jessie Roper

Production Company: Rabbit Films
Director: James Rouse
DoP: Simon Duggan
Production Company EP: Lucas Jenner
Production Company Producer: Benji Howell

Post Production: The Editors
Editor: Luke Haigh

Music Composition: Sonar Music
Sound: Paul Le Couteur/Squeak E. Clean Studios


Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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