Catch up on Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Jul 3, 2015
Cannes 2015: KBS on being the David that attacks Goliath agencies
CANNES - In a one-to-one video chat along the Croisette last week, Guy Hayward, global CEO of Kirshenbaum (KBS) tells Campaign Asia-Pacific why creativity may be in danger of vanishing from Cannes, and the attack strategy of the David-like agency against the big networks.
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