Staff Reporters
Mar 5, 2014

Building the content-capable marketing team: Malaysia Airlines' Dean Dacko

In this video interview filmed at the recent Media360Asia summit in Hong Kong, Dean Dacko, senior vice-president of marketing with Malaysia Airlines, shares his thoughts on how technology is driving marketers and how marketers must respond.

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Dacko who participated in a panel discussion about collaborative content during the Media360Asia (see the March issue for details), sat down with Campaign Asia-Pacific afterwards to elaborate on how technology trends such as mobile adoption and social-media activity are driving changes in his marketing organisation. 

Watch the video to hear how Malaysia Airlines works to ensure a steady stream of timely, relevant content for local audiences in 16 markets, as well as Dacko's thoughts on responding to customer concerns and controversies that arise in social-media channels.

Look for more video interviews from Media360Asia over the next four weeks.

 

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