Sophie Chen
Oct 25, 2013

Audi quattro takes on 'challenges' of driving in Singapore

SINGAPORE – While you might not consider Singapore a challenging place to drive, Audi is showcasing how its four-wheel-drive technology surmounts urban obstacles in a new campaign.

wide player in 16:9 format. Used on article page for Campaign.

The ‘Singapore. Land of quattro’ campaign, through Publicis Singapore, is running across TV, radio, OOH, special buys, online and the newly launched official Audi Singapore Facebook page.

The 45-second TV spot asserts that Audi's quattro brand of four-wheel-drive technology enables drivers to enjoy every minute on the road, even with the less than obvious (but arguably legitimate) challenges of driving in Singapore, such as torrential rain, slippery roads, uneven surfaces, construction zones, loose gravel and sudden diversions.

CREDITS

Client: Audi Singapore
ECD: Ajay Vikram
Head of Copy: Jury Gregorio
Head of Art: Kris Ng
Senior Copywriter: Pei Ling Ho
Senior Art Director: Jia Ying Goh
Art Director: Eugene Pua
TV Producer: Annie Ang
Account Director: Andrew Crichton
Senior Account Manager: Christina May
Account Manager: Uli Schulz
Account Executive: Audrey Kho
TV Production company: Moviola
Print Production: Shooting Gallery Asia

Related Articles

Just Published

13 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

13 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

14 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

14 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.