Sophie Chen
Oct 25, 2013

Audi quattro takes on 'challenges' of driving in Singapore

SINGAPORE – While you might not consider Singapore a challenging place to drive, Audi is showcasing how its four-wheel-drive technology surmounts urban obstacles in a new campaign.

wide player in 16:9 format. Used on article page for Campaign.

The ‘Singapore. Land of quattro’ campaign, through Publicis Singapore, is running across TV, radio, OOH, special buys, online and the newly launched official Audi Singapore Facebook page.

The 45-second TV spot asserts that Audi's quattro brand of four-wheel-drive technology enables drivers to enjoy every minute on the road, even with the less than obvious (but arguably legitimate) challenges of driving in Singapore, such as torrential rain, slippery roads, uneven surfaces, construction zones, loose gravel and sudden diversions.


Client: Audi Singapore
ECD: Ajay Vikram
Head of Copy: Jury Gregorio
Head of Art: Kris Ng
Senior Copywriter: Pei Ling Ho
Senior Art Director: Jia Ying Goh
Art Director: Eugene Pua
TV Producer: Annie Ang
Account Director: Andrew Crichton
Senior Account Manager: Christina May
Account Manager: Uli Schulz
Account Executive: Audrey Kho
TV Production company: Moviola
Print Production: Shooting Gallery Asia

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