Staff Writer
Jul 13, 2021

Abdul Sani Abdul Murad: How is RHB bank creating sustainable relationships with its customers?

RHB Banking Group's group CMO on relevant and courageous story-telling.

Abdul Sani Abdul Murad, group CMO, RHB Banking Group

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

Brand equity is as important as short-term ROI - something that Abdul Sani Abdul Murad (Sani) takes to heart. In the past few years, the group CMO has strived to make the bank more relatable through authentic and courageous story-telling. 

Watch the video to learn more. 

Read more about his thoughts on the Power of Conversation

 
Source:
Campaign Asia

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