This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.
Brand equity is as important as short-term ROI - something that Abdul Sani Abdul Murad (Sani) takes to heart. In the past few years, the group CMO has strived to make the bank more relatable through authentic and courageous story-telling.
Watch the video to learn more.
Read more about his thoughts on the Power of Conversation.