Staff Writer
Jul 13, 2021

Abdul Sani Abdul Murad: How is RHB bank creating sustainable relationships with its customers?

RHB Banking Group's group CMO on relevant and courageous story-telling.

Abdul Sani Abdul Murad, group CMO, RHB Banking Group

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

Brand equity is as important as short-term ROI - something that Abdul Sani Abdul Murad (Sani) takes to heart. In the past few years, the group CMO has strived to make the bank more relatable through authentic and courageous story-telling. 

Watch the video to learn more. 

Read more about his thoughts on the Power of Conversation

Campaign Asia

Related Articles

Just Published

6 hours ago

Skyn desires to touch souls, not just bodies this ...

For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

8 hours ago

Women to Watch 2023: Neha Mehrotra, Avian WE

A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.

8 hours ago

Exporting to the West: The growing presence of ...

The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.