Love animals and music? The campaign from sustainable rescue shelter RHouse in Vietnam has announced the launch of Rescue Radio, a musical fundraising initiative to amplify animal rescue and rehabilitation efforts through music streaming on YouTube.
Harping on the power of music and cute pets, the innovative project does not require any direct donations for rehoming efforts. Instead, people can simply listen to the Rescue Radio playlist on YouTube, allowing the shelter to raise funds through ad revenue.
The radio playlist features a mix of music genres and original songs performed by local artists in Vietnam and international guest performers. Although Rhouse has 52 subscribers, they aim to reach the 1,000 mark on YouTube.
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