Inspiration Station

You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

May 2, 2024

Bridgestone uses tyres and spatial AI to literally drive new art

INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.

Jan 11, 2024

Scripting equality in the Japanese script, one character at a time

INSPIRATION STATION: An exhibition in Tokyo challenges 1,600 years of gender bias and LGBTQ+ exclusion in the Japanese written language.

Dec 21, 2023

Helping Santa stay undetected from surveillance tech this Xmas

INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.

Aug 30, 2023

Reviving the brew: Kungfu Pu’er's rebranded tale in tea

INSPIRATION STATION: Design Bridge and Partners stir tradition and freshness in revitalised brand story for Kungfu Pu’er Chinese tea.

Jul 27, 2023

Burger King sells more burgers in Taiwan with AI assistant

INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.

Jul 13, 2023

Plastic dreams or seasick reality? The oceans are crying for help

INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'