Inspiration Station
You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.
Scripting equality in the Japanese script, one character at a time
INSPIRATION STATION: An exhibition in Tokyo challenges 1,600 years of gender bias and LGBTQ+ exclusion in the Japanese written language.
Helping Santa stay undetected from surveillance tech this Xmas
INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.
Reviving the brew: Kungfu Pu’er's rebranded tale in tea
INSPIRATION STATION: Design Bridge and Partners stir tradition and freshness in revitalised brand story for Kungfu Pu’er Chinese tea.
Burger King sells more burgers in Taiwan with AI assistant
INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.
Plastic dreams or seasick reality? The oceans are crying for help
INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'
Dance company brings artistry across Hong Kong in campaign film
INSPIRATION STATION: Hong Kong Dance Company celebrates cross-disciplinary collaboration through film produced by award-winning film director Chan Kin Long.
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