China Innovation 2017

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

Nov 24, 2017

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

Nov 23, 2017

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

Nov 21, 2017

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

Nov 20, 2017

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.