Jenny Chan 陳詠欣
Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Unbreakable chain? Digital identities are encrypted within transaction blocks across the entire distribution network.

It’s not a stretch to say the Chinese are rather ingenious and inventive when it comes to counterfeiting food products. Fake lamb shish kebabs manufactured from cheap duck meat and spiced pork, or fake beef made from pork treated with paraffin wax and industrial saltscould you have come up with that idea

Blockchain has received a lot of attention largely because it is potentially the technical means to solve the problem of trust in...

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