China Innovation 2017
Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.
Even robot-makers don’t market on autopilot
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
A coming of age for KOLs
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
Dinnertime conversations: At home with big brands
The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.
The role for face-recognition in customer experience
China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.
Food retailing’s chain reactions: Trust via blockchain
As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
China’s next export boom: Innovative brands
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
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