Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.
AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
Adyen vet Eric Jacobs will report to CEO Gary Vaynerchuk, who pledged to hire more BIPOC candidates by June.
Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.
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