Campaign Innovate

Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (www.campaignasiainnovate.com)

Aug 12, 2020

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.

May 28, 2020

WhiteGrey, Mindshare win innovation grand prix from Warc

APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.

Feb 10, 2020

Geometry names Roy Armale first global innovation chief

Armale will help the agency better implement its use of technology and tools around the world.

Nov 22, 2019

Twitter hopes to grow small-business revenue through AI self-serve

Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.

Jun 23, 2019

Innovation Jury President: “Asia has the possibility to be stronger”

CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better

Apr 26, 2019

Samsung, Zozo and the perils of over-promising

After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.