Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.
Armale will help the agency better implement its use of technology and tools around the world.
Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.
CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better
After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.
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