Campaign Innovate

Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (www.campaignasiainnovate.com)

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Samsung, Zozo and the perils of over-promising
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Apr 26, 2019

Samsung, Zozo and the perils of over-promising

After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.

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Essence launches APAC innovation hub
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Apr 25, 2019

Essence launches APAC innovation hub

New unit supported by Singapore government.

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Google News Initiative reveals APAC Innovation Challenge winners
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Mar 27, 2019

Google News Initiative reveals APAC Innovation Challenge winners

Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

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ADK forms partnerships to get closer to emerging technologies
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Nov 1, 2018

ADK forms partnerships to get closer to emerging technologies

The Schema project is an effort to bridge advertising creativity and cutting-edge innovation.

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P&G unveils new R&D plans in partnership with EDB
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Oct 29, 2018

P&G unveils new R&D plans in partnership with EDB

New facilities announced at the E-Center in Singapore.

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Surprise me! Chinese consumers want more than brand consistency
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Sep 28, 2018

Surprise me! Chinese consumers want more than brand consistency

“Nothing is too crazy” in the Chinese consumer market "circus", where successful brands push creative boundaries, says JKR’s René Chen.

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