Campaign Innovate

Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (www.campaignasiainnovate.com)

May 16, 2022

Mediabrands Australia launches sweeping process automation program

Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.

Mar 31, 2022

Agencies' innovation fervour tempered in 2021

AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.

Dec 17, 2021

WPP takes stake in Chinese social marketing startup StarEngine

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.

Jul 8, 2021

VaynerMedia hires first chief innovation officer

Adyen vet Eric Jacobs will report to CEO Gary Vaynerchuk, who pledged to hire more BIPOC candidates by June.

Aug 12, 2020

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.

May 28, 2020

WhiteGrey, Mindshare win innovation grand prix from Warc

APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.