Campaign Innovate

Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (

2 days ago

APAC shortlisted for 4 Titanium Lions

Another six APAC campaigns were shortlisted for Glass Lions and four more for Innovation Lions as the first special awards shortlists are released from Cannes.

May 2, 2023

Alibaba holds the largest Taobao Maker Festival in eight years

Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.

Feb 16, 2023

Spikes Asia announces 2023 Innovation shortlist

Ten entrants have been shortlisted from 29 entries, including work from Australia, India and South Korea. Both Dentsu and Innocean earned two shortlisted entries each.

May 16, 2022

Mediabrands Australia launches sweeping process automation program

Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.

Mar 31, 2022

Agencies' innovation fervour tempered in 2021

AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.

Dec 17, 2021

WPP takes stake in Chinese social marketing startup StarEngine

The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.