Artificial intelligence: AI in marketing

A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.

Jun 18, 2020

Smart speaker ads on the increase in China

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.

Apr 22, 2020

Yes, machines can help retailers act more responsibly during this pandemic

The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.

Apr 8, 2020

How Pizza Hut Taiwan and Appier used AI to optimise online ordering

CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.

Mar 9, 2020

AnalogFolk encourages women to 'big up' language with AI app

The tool is based on research from Judith Baxter, published in 'The Language of Female Leadership', which found women are four times more likely to use language that downplays successes and undermines them.

Feb 6, 2020

Partnership opens up visual mobile shopping to more in SEA

TECH BITES: Meta-search website iPrice Group and visual commerce tech firm ViSenze have teamed up to expand commerce by image search in Southeast Asia.