Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.
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