Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
Is spam-busting AI tech reducing amount of hate speech that Facebook users see?
Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?
The future of great creative must be permanent, not transient
Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.
AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it.
Bake against the machine: Maltesers partners Google Cloud to create AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Reprise appoints Vincent Spruyt as its global chief AI officer
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
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