Artificial intelligence: AI in marketing

A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.

2 days ago

Is spam-busting AI tech reducing amount of hate speech that Facebook users see?

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

Apr 30, 2021

The future of great creative must be permanent, not transient

Advertising legend John Hegarty has backed an AI platform that matches briefs to freelance creatives. But long-term brand success and great creativity won't come from a freelance model, Who Wot Why's co-founder argues.

Apr 8, 2021

AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it.

Mar 31, 2021

Bake against the machine: Maltesers partners Google Cloud to create AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.