Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
Reprise appoints Vincent Spruyt as its global chief AI officer
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Explainable AI: Turning the black box into a glass box
As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.
AI bias is not always bad in marketing
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
Smart speaker ads on the increase in China
The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.
iQIYI: combining AI & creativity to tell stories
Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.
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