Artificial intelligence: AI in marketing

A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Jan 26, 2021

Explainable AI: Turning the black box into a glass box

As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.

Nov 5, 2020

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.

Jun 18, 2020

Smart speaker ads on the increase in China

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.