Short films promote the console brand’s initiative to help elderly people.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
SINGAPORE - This week marks the global launch of 'Halo 5: Guardians', a highly anticipated new title in the Halo game franchise, and Microsoft is taking the direct route with a two-month long marketing campaign focused on fan engagement.
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
HONG KONG - DDB has promoted Milo Chao as co-head of strategic planning for DDB Greater China and DDB Guoan and Andrew Ho as its director of strategic planning for DDB Hong Kong and Guangzhou.
ASIA PACIFIC - Wunderman APAC president Stephane Faggianelli has announced a new regional leadership structure with Steve Hsia appointed chief operating officer and Eric Ng chief client officer for Wunderman Asia-Pacific.
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