In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
ASIA'S TOP 1000 BRANDS WEBINAR: Brands need to devise unique communication plans to interest consumers tired of stale content, top executives from Shopee, TripAdvisor and Celtra tell us.
ASIA'S TOP 1000 BRANDS WEBINAR: Consumers may approve of brand action on sustainability, but it's up to brands to take the action, as we learn in this session featuring marketers from DBS, Foodpanda and a research lead at Nielsen.
Microsoft’s Andrew Pickup and Ogilvy PR's Andrew Thomas share tips on navigating a challenging business landscape.
Microsoft’s Andrew Pickup and UPS’ Tan Sock Hwee are featured speakers for the Ogilvy PR webinar.
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