virtual
How to score virtual audience engagement with gamification
Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
Dentsu's 'brave new normal' creative trends for 2021
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
The 10 Covid phrases and words that need binning in 2021
As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.
Will virtual livestreamers replace humans in China?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Brands in Hong Kong and Asia begin using 360 video and VR
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
Wunderman activates customised virtual test-drive platform for Range Rover Evoque
SHANGHAI - Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality.
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