virtual

Dec 16, 2020

The 10 Covid phrases and words that need binning in 2021

As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.

Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Dec 18, 2015

Brands in Hong Kong and Asia begin using 360 video and VR

HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.

Oct 31, 2012

Wunderman activates customised virtual test-drive platform for Range Rover Evoque

SHANGHAI - Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality.

Sep 21, 2012

Pro bono social-gaming campaign calls for 'one-day ceasefire' on Peace Day

BEIJING - The online gaming community is being asked to put down their weapons by advertising agency Ogilvy & Mather and 3D games developer Cmune in the “One day ceasefire” social gaming campaign to raise awareness for Peace Day.

Dec 15, 2011

Brands set to be more playful with gamification in 2012: Millward Brown

SYDNEY - Brands are to become more playful with gamification mechanics in 2012, predicts research consultancy Millward Brown.