Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
SHANGHAI - Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality.
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