Mar 17, 2021

How to score virtual audience engagement with gamification

Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.

Feb 24, 2021

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

Dec 16, 2020

The 10 Covid phrases and words that need binning in 2021

As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.

Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Dec 18, 2015

Brands in Hong Kong and Asia begin using 360 video and VR

HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.

Oct 31, 2012

Wunderman activates customised virtual test-drive platform for Range Rover Evoque

SHANGHAI - Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality.