As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
SHANGHAI - Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality.
BEIJING - The online gaming community is being asked to put down their weapons by advertising agency Ogilvy & Mather and 3D games developer Cmune in the “One day ceasefire” social gaming campaign to raise awareness for Peace Day.
SYDNEY - Brands are to become more playful with gamification mechanics in 2012, predicts research consultancy Millward Brown.
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