Nov 15, 2023

Gen Z’s virtual world is very real

Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.

Jun 5, 2022

KOLs are dead. Long live the virtual influencer

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.

Mar 20, 2022

Heineken launches virtual beer brewed in Decentraland

The beer has zero calories, tastes of nothing and you can’t actually drink it.

Mar 17, 2022

HSBC acquires land in The Sandbox virtual world

The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.

Feb 28, 2022

Explore the Spikes Asia x Campaign virtual festival playground

New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.

Feb 24, 2022

How a virtual human's artwork was both created and sold at a Hong Kong auction

INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.