virtual
KOLs are dead. Long live the virtual influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.
Heineken launches virtual beer brewed in Decentraland
The beer has zero calories, tastes of nothing and you can’t actually drink it.
HSBC acquires land in The Sandbox virtual world
The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.
Explore the Spikes Asia x Campaign virtual festival playground
New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.
How a virtual human's artwork was both created and sold at a Hong Kong auction
INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.
What’s the future of events? Trends shift as Covid rages on
Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.
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