virtual

Jun 5, 2022

KOLs are dead. Long live the virtual influencer

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.

Mar 20, 2022

Heineken launches virtual beer brewed in Decentraland

The beer has zero calories, tastes of nothing and you can’t actually drink it.

Mar 17, 2022

HSBC acquires land in The Sandbox virtual world

The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.

Feb 28, 2022

Explore the Spikes Asia x Campaign virtual festival playground

New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.

Feb 24, 2022

How a virtual human's artwork was both created and sold at a Hong Kong auction

INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.

Jan 18, 2022

What’s the future of events? Trends shift as Covid rages on

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.