Jul 21, 2023

Are blue ticks on social media losing clout in the face of paid verifications?

Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.

Jan 18, 2023

Data scraping: what is it and why should advertisers be concerned?

Campaign UK talks to leading spokespeople on the issue.

Nov 13, 2022

What's going on at Twitter and what can brands do about it?

The proliferation of fake accounts amid verification changes has put brands in a difficult spot.

Jun 29, 2021

The Swiss cheese model: Taking a bite out of ad fraud

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

May 5, 2021

Admix partners IAS to offer 'first ever' third-party verification for in-game ads

Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.