verification
What's going on at Twitter and what can brands do about it?
The proliferation of fake accounts amid verification changes has put brands in a difficult spot.
The Swiss cheese model: Taking a bite out of ad fraud
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
Twitter selects DoubleVerify, IAS as preferred brand safety partners
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
DoubleVerify opens in Japan with Google vet at helm
Takashi Takeda, formerly a director at Google in Japan, has been appointed to lead the ad-verification company's entrance into the market.
Google to force advertisers to prove their identity
Ad verification will begin in US in summer and roll out globally in following years.
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