It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?
Immersive media, brand usefulness and user generated content all rose to the top in regional media coordination director (APAC) LVMH Angela Ng's estimation of key action items in Asia from the Media360Summit.
HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.
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