Behind Tokopedia's dreamlike rise in Indonesia is Mintaraga and his marketing team, which pulls off campaigns and brand endorsements with calculated precision.
Partnership with Indonesia's biggest ecommerce site follows Lazada deal earlier this month.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins