TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
Behind Tokopedia's dreamlike rise in Indonesia is Mintaraga and his marketing team, which pulls off campaigns and brand endorsements with calculated precision.
Partnership with Indonesia's biggest ecommerce site follows Lazada deal earlier this month.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.
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