Global head of brand Xavier Pang explains how influencer-led growth is key to fintech expansion, even as new rules ban unlicensed promotion of financial products.
TODAY'S EDITION
06/11/2026
Latest
The 'most obvious' choice: Golin and Ketchum finalise merger under unified name
CEO Matt Neale shares details on the firm’s consolidated leadership team and client conflicts.
2026 Cannes Contenders: Dentsu India's Gurbaksh Singh picks Cannes favourites
Watch three distinct campaigns that turn practical problems into sharper pieces of cultural communication.
APAC ad growth slows to 5.9% but retains global lead: Dentsu
Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
'Don’t shove consumers down a sales funnel, build them an ecosystem' says GCash CMO
CAMPAIGN CONNECT PHILIPPINES SHORTS: Neil Trindad argues the most influential brands address needs above sales.
AB InBev toasts local bars with global World Cup campaign
The initiative includes 200,000 watch parties across more than 40 countries.
Campaign’s Over Fifty List 2026: Gabor Koska, Edelman
A Hungarian-born researcher who built his career across three continents, Koska transformed Edelman's APAC data and intelligence practice from a small support function into a multi-million-dollar strategic advisory business.
Omnicom Media establishes client success discipline in APAC
The new discipline aims to strengthen client leadership, connects network capabilities and help drive deeper client partnerships.
Ozma PR and Tiger Beer campaign swept top honours at PR Awards Asia-Pacific
Shortlists from 17 APAC markets competed for glory at the 25th PR Awards Asia-Pacific.
2026 Cannes Contenders: Ogilvy’s Nikhil Panjwani champions ‘goosebump-inducing craft’
Spanning Film, Craft, PR and Sport Entertainment, Ogilvy APAC's ECD picks four APAC tipped for the Palais.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
KFC Thailand asks you to digitally raise a chick. You guess the rest
The brand invites consumers to become digital chick parents and earn discounts for devotion. Darkly poetic and wholly on brand, if you ask Ad Nut.
Creative Minds: She thought she'd become a veterinarian or psychologist, but the arts kept calling
Science student turned art director, dog lover, tattoo collector and aspiring solo traveller—Michelle Fu takes on our 11-question challenge.
The Information
Guardian Indonesia appoints M+C Saatchi Performance as agency of record
Exclusive: The agency hires former Publicis Media and MediaCom executive to lead Indonesia operations.
The Knowledge
Publicis Groupe-owned MBM takes highest new spot in APAC media rankings
Initiative is the biggest climber in the regional monthly league, while EssenceMediacom dips.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
World Cup watch: FIFA 2026 campaigns from brands around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand
19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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Promoted content
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.