the works

Jul 2, 2021

An offbeat game show about the ordeals of DIY tax filing

Inspired by retro Japanese game shows, this campaign by The Works nudges Australians to seek expert advice on tax filing rather than suffer the consequences of doing it themselves.

Jan 5, 2021

A saucy mystery unfolds in Australia

You'd expect someone to get fired for not including the product name in a campaign. But the omission was intentional in this clever work for Holbrooks Worcestershire sauce, by The Works.

Nov 11, 2020

Australia's RXP announces acquisition by Capgemini

The Australian arm of Paris-based Capgemini says its $70 million offer for the owner of The Works is part of its strong growth ambition in Asia.

Sep 21, 2020

Beautiful swan conveys an ugly truth about plastic bottles

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

Sep 17, 2020

The most gorgeous ad for dog food you'll ever see

Stunning New Zealand scenery serves as the backdrop for a new campaign for Black Hawk by The Works.

May 12, 2020

A salute to the true WFH heroes

Masterpet ANZ spotlights the "four-legged heroes" and "fur workers" who are making life under lockdown bearable, in a campaign put together in three days by The Works. Let the cooing commence.