From fast food to phones, online shopping to fuel stops—find out which brands won over Filipino consumers in our latest research with YouGov.
TODAY'S EDITION
05/28/2026
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Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
Hong Kong Ballet’s Bruce Lee tribute goes global
Timothée Chalamet might not care about ballet, but Hong Kong Ballet takes the life of Bruce Lee global in a hyper-stylised disco-kung fu production.
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Xiaohongshu Business and Singapore Tourism Board shake hands on capturing attention of Chinese travellers
Strategic partnership tackles content gap as 130 million users a month hunt for niche, just-go travel inspiration.
Campaign’s Over Fifty List 2026: David Soo, PHD
From cook to digital pioneer to Media Agency of the Year wins, David Soo's career is a testament to hustle, heart, and the belief that a brand's power lies with the team.
The Information
Ex-global EssenceMediacom chief Nick Lawson lands indie role
Lawson says industry “strongly favours” independent thinking currently.
Asia Pacific's Top 50 Brands 2026
After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.
Calbee goes black-and-white as Middle East conflict disrupts ink supply chains
The Japanese snack major will strip colour from 14 of its best-known products from May 25.
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Xiaohongshu Business and Singapore Tourism Board shake hands on capturing attention of Chinese travellers
Strategic partnership tackles content gap as 130 million users a month hunt for niche, just-go travel inspiration.
OPINIONS
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
AI is abundant now but judgment is such a luxury
After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.