REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
In the first of a two-part series looking at the most popular YouTube ads since Spikes 2014, Abhilash Edathil of Google counts down from 10 to 6 and catches up with Vietnamese online classifieds brand Chotot to go behind the scenes of its popular video series.
TAIPEI – Three Taiwanese agencies, Toplan (太笈策略), SHAPE Advertising (雪芃) and 印堂創作, are gearing up for a creative pitch for Asia Pacific Telecom (亞太電信) in Taiwan.
TAIPEI - Vizeum Taiwan under Aegis Media has been appointed by Asia Pacific Telecom Group (APTG) as its media agency-of-record, following a competitive pitch in Q4 that involved seven local and 4A agencies.
TAIPEI - Leo Burnett (LB) Taiwan took over digital creative and media planning and buying for Coca-Cola and Coke Zero in January, without a pitch.
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins