Benjamin Li
Mar 14, 2014

Three agencies gear up for Asia-Pacific Telecom creative pitch in Taiwan

TAIPEI – Three Taiwanese agencies, Toplan (太笈策略), SHAPE Advertising (雪芃) and 印堂創作, are gearing up for a creative pitch for Asia Pacific Telecom (亞太電信) in Taiwan.

Three agencies gear up for Asia-Pacific Telecom creative pitch in Taiwan

印堂創作 is the incumbent. The participating agencies have just attended pitch orientations.

Campaign Asia Pacific learned that three 4A agencies that the brand invited elected not to join the pitch.

Asia Pacific Telecom is the fourth player in the market, behind Taiwan Mobile, Chunghwa Telecom and FarEasTone Telecommunications. The pitch is most likely regarding the carrier's launch of 4G services, for which it received one of the country's six licenses in October.

The ROC National Communications Commission awarded 4G licenses to Ambit Microsystems, Asia Pacific Telecom, Chunghwa Telecom, FarEasTone Telecommunications, Taiwan Mobile and a startup backed by Ting Hsin International Group, according to Taiwan Today.

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