suresh balaji

Jul 23, 2020

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Jun 29, 2020

Asia-Pacific Power List 2020: Suresh Balaji, HSBC

From above-the-line campaigns to process innovations to work on behalf of gender equality and social responsibility, Suresh Balaji is a major force driving one the the world's pre-eminent financial-services brands.

Aug 22, 2016

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.