PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.
With several cute cartoon characters meeting their demise while cheerful music plays, an ad for Subway Singapore seems eerily familiar.
With a little imagination, handles inside public transport can become surprisingly successful places to advertise.
JCDecaux Transport MD Shirley Chan tells Campaign Asia-Pacific about the relevance of underground ads and mobile-oriented campaigns.
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