In a clever US campaign, the brand appears to run out of time to explain everything in its own ad slot, so it also takes some time in the next ad—one by a real advertiser.
The sandwich chain contends its tuna sandwiches actually do contain tuna, adding that DNA testing is not reliable.
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.
With several cute cartoon characters meeting their demise while cheerful music plays, an ad for Subway Singapore seems eerily familiar.
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