3 days ago

Subway taps new agencies across five Asia markets

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

Sep 27, 2018

'70% of content made today doesn’t drive business results'

Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content

Nov 17, 2017

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

Oct 26, 2017

Dumb ways avocados?

With several cute cartoon characters meeting their demise while cheerful music plays, an ad for Subway Singapore seems eerily familiar.

Aug 21, 2017

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

Aug 2, 2017

Ads vie with phones for attention in the Hong Kong MTR

JCDecaux Transport MD Shirley Chan tells Campaign Asia-Pacific about the relevance of underground ads and mobile-oriented campaigns.