As foreign brands lose trust ground across APAC, the winners are the ones giving local teams real power to shape how the brand shows up in market.

From Singapore to Hong Kong, consumers lined up for days to buy a $400 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles—especially when it's luxury.

Spotify has swapped its familiar green app icon for a sparkly disco-ball design to mark its 20th anniversary, but the temporary makeover has sparked a wave of backlash.

Jo McAlister will head up STORYx, a new function for content integration and strategy.

“We focus on growing clients’ businesses and brands, not just delivering marketing services,” said global CEO Takeshi Sano, as the network reported modest Q1 growth.

Information tier subscribers can now access Campaign's most recent review of 22 APAC agency networks.

The CMO's MO: For Bhaskar Choudhuri, the real shift in tech marketing is moving beyond one-off product launches to word-of-mouth, global campaigns, and after-sales engagement as core brand levers.

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

Jayme Headquarters' RJ Espartinez never planned to be in advertising. But between the undercover stings, the K-pop-named fish and the global awards, it's hard to imagine him anywhere else.

The streaming giant is launching the rollout in 2027.

Exclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.

New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.