Conventional hearing aids are not designed for hijab-wearing women. Wardah and Dentsu Indonesia are changing that for millions around the world.

In an exclusive sit-down with Campaign Asia, the incoming leadership makes the case for independent creativity in a holdco-dominated market and explains why the AI era is wind in their sails.

The promotion fills the gap left by Joey Zhao's elevation to group level.

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.

According to YouGov BrandIndex, a handful of brands emerged as April’s biggest advertising movers.

Greater China is Apple’s largest market outside the US, contributing to a fifth of the company’s global sales.

Heineken consolidated its global creative account with three holding companies following a review.

Four agencies have been shortlisted for the account.

Geopolitical disruptions have been a fixture for travel marketers in Asia. The fuel cost crisis is now the latest test as consumer trust becomes harder to retain.

The move comes a week after Dentsu combined Carat and iProspect as part of a broader simplification of its media business in the market.

In an exclusive conversation with Campaign Asia, Cathay’s Edward Bell discusses the airline’s ambitious anniversary film, Hong Kong nostalgia and the enduring power of long-form, human storytelling.

Little-known Yiwu in eastern China is a clear indicator of football-driven consumer demand, it produces an estimated 70% of World Cup merchandise globally.