Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.
An expanded APAC HQ aims to employ 250 staff by 2021.
An early departure suggests the inbound marketing specialist is off to a shaky start.
SMBs and video are top priorities for Instagram's chief operating officer.
The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.
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