On TikTok, every brand — of every size — has the potential to go viral. Learn how small-to-medium businesses market themselves on the platform and drive real, tangible growth.
Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.
An expanded APAC HQ aims to employ 250 staff by 2021.
An early departure suggests the inbound marketing specialist is off to a shaky start.
SMBs and video are top priorities for Instagram's chief operating officer.
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