smb

Aug 5, 2020

China’s everyday heroes: How small businesses are leading the way

Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.

Oct 24, 2018

Getting Asian SMEs on board with Facebook video ads

It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.

Aug 29, 2018

HubSpot to hire 100 more in Singapore

An expanded APAC HQ aims to employ 250 staff by 2021.

Jan 11, 2017

Updated: HubSpot's GM for Japan resigns

An early departure suggests the inbound marketing specialist is off to a shaky start.

Oct 4, 2016

Instagram’s Marne Levine on the importance of Asia

SMBs and video are top priorities for Instagram's chief operating officer.

Jan 22, 2016

SMB marketing: Ad platforms focus on education for growth

The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.