David Blecken
Jan 11, 2017

Updated: HubSpot's GM for Japan resigns

An early departure suggests the inbound marketing specialist is off to a shaky start.

Yuri Akahira
Yuri Akahira

HubSpot’s general manager for Japan, Yuri Akahira, is understood to have resigned after six months in the role. Akahira and HubSpot did not issue official statements on the move at the time of reporting. However, Campaign subsequently obtained an email that HubSpot issued to partner agencies and customers stating that Ryan Meadows, principal sales manager, will serve as interim general manager. Meadows has been with HubSpot since 2011.

In the email, HubSpot apologises for confusion caused by the management of Akahira’s departure and states that it views Japan as a key market for inbound marketing growth.

Akahira joined HubSpot upon launch in Japan from Meltwater, where she was Japan managing director, in June 2016. The reason for her resignation is not known.

HubSpot has a staff of 14 in Japan. Its clients operate predominantly in the B2B tech space. It competes with companies such as Marketo and Pardot. Prior to launching an official presence in Japan, it operated via a total of 16 partners such as 24-7, which recently became the company’s first ‘Diamond Partner’ in Asia.

Speaking to Campaign just prior to her departure, Akahira said that Japan is behind the curve in terms of understanding of inbound marketing, and digital marketing in general, especially among small and midsize businesses (SMB), which are HubSpot’s core clients.

Akahira is a graduate of the University of Oregon and helped establish Meltwater in Japan in 2008.

This article was updated on 23 January 2016.

Source:
Campaign Japan

Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.