In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.
The films conceptualised by Dentsu Isobar reflect a new openness in exploring sexuality with the use of new pleasure products that are still taboo for some.
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
It brings a close to a heated legal battle that dragged for years.
The #MeToo movement has reached Japanese advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins