Jun 6, 2019

2019 Cannes contenders: 'Warm-hearted Leggings' by Serviceplan Greater China

Old-fashioned 'long john' underwear get a stylin' makeover for top Chinese cold remedy brand 999.

May 9, 2019

Try not to cry watching this Ramadan-themed BMW ad

Stunning film by Serviceplan targets the Middle East, but tells a universal story. Watch it, then call your sibling(s).

Jan 15, 2019

Hakuhodo joins forces with Serviceplan and Unlimited

The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.

Jan 24, 2017

Serviceplan Korea breaks barriers with CEO appointment

Julie Kang becomes not just the agency's first female CEO, but its first Korean CEO.

Sep 17, 2015

Serviceplan takes majority stake in Aquarius in Greater China

SHANGHAI - Serviceplan Group has broadened its presence in China by acquiring a majority stake in digital agency Aquarius Asia, firming up a rumour of the acquisition circulating since May 2015.

Jul 21, 2014

Ikea hands Korea advertising to Serviceplan

KOREA - Serviceplan Korea has announced that it has won a contract from Ikea Korea to deliver a campaign in support of the brand's just-announced launch in the country.