Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Warm-hearted Leggings' by Serviceplan Greater China

Old-fashioned 'long john' underwear get a stylin' makeover for top Chinese cold remedy brand 999.

2019 Cannes contenders: 'Warm-hearted Leggings' by Serviceplan Greater China
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Warm-hearted leggings
Agency: Serviceplan Greater China
Client: 999 Cold Remedy

Nominated by:

Brandie Tan, ECD, J. Walter Thompson Philippines:

A refreshing way to get the younger generation to adopt to their parent’s brands. And strong fashion is popular content for teens to share via social media. Creating fashion items connected to the brand benefits was a good way to go. The work is beautiful.

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