'Unbelievable, look what just fell out of the sky,' resident says.
The desire to impress through experimentation and constant curation are key ingredients to successful digital campaigns, writes Aaron Brooks.
‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.
From data to selfies to how brands make headway in the Philippines.
Home to some of the ‘selfiest’ cities in the world, the fast-growing and brand-crowded Philippines demands that brands find new and relevant ways to integrate with consumer lifestyles.
HONG KONG – Personality, compelling content and an engaged community. These are characteristics that brands look for when collaborating with social media influencers. But what do influencers look for in brands?
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