Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands.
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
Overseeing marketing for the world's leading personal care business, Singh has led on some high-performing product launches and innovative campaigns that highlight the power of purpose-led brands driven by exceptional products and creative storytelling.
Unilever’s first global marketer to be based in APAC has helped the brand navigate the pandemic and find fresh purpose coming out of it.
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
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