Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
An epic 30-year love story has our resident ad critic somewhat hot and bothered.
The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.
A fun, straightforward promotion by the sponsor makes good use of Instagram Stories.
ASIA-PACIFIC - Motorsport’s inaugural electric-car race in Beijing in September drew more than 25 million viewers, of which 44 per cent were in Asia, prompting organisers to increase the number of races in the region next year.
BEIJING - Renault has appointed TBWA Greater China as its creative partner in China. The win followed a three-way competitive pitch in December.
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