Ad Nut
Nov 13, 2019

Oh goodness, this Renault ad is swoon-worthy

An epic 30-year love story has our resident ad critic somewhat hot and bothered.

Film a tasteful yet hot makeout scene in a car with steamy windows, and Ad Nut is there for it. But the charms of this two-minute epic from Renault and Publicis.Poke go far beyond the voyeuristic. 

It's a sweeping story of love that's requited, then unrequited, then requited again (for keeps, we trust) over the course of 30 years. The significance of a UK youth falling for a love interest who's a product of France—in an ad for the UK market by a French automaker—won't be lost on you, savvy marketing person that you are. But the product placement is done rather naturally, and it can't overshadow the timeless question: Are these two attractive people gonna get together and get it on? (Dear reader: They are.)

That a major corporation is not only placing a lesbian love story at the centre of an expensive production like this, but also treating it like it might treat any romantic relationship? Well, that's just another thing about this that makes Ad Nut swoon.

The film is officially known as 'The French Exchange', and Campaign UK has all the credits

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

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